Partnership to Kick Off with Star-Studded Gala under Jaguar’s Broader ‘The Art of Performance’ Platform
Dubai, 4th February 2016: Leading regional music entertainment company Platinum Records and premium automotive manufacturer Jaguar Middle East and North Africa (MENA) have today announced an exciting new strategic partnership to recognise and support all aspects of the Arab music industry. Launched under Jaguar’s ‘The Art of Performance’ platform, the collaboration will kick off with a star-studded gala which looks to be Platinum Record’s biggest concert yet.
Jaguar MENA launched ‘The Art of Performance’ in 2015 as a regional communications platform to identify, recognise and celebrate all types of art, craftsmanship, creativity and performance from across various industries in the dynamic Middle East region. The partnership with Platinum Records is the second regional initiative under the platform following Jaguar’s recently launched ‘Forward Thinkers’ film series featuring individuals from across the region who are progressive individuals and entrepreneurs in their fields.
‘The Art of Performance’ music event, set to take place later this month, will be the biggest in Platinum Record’s history in terms of both audio-visual and technical production, with attendance by leading Arab Artists, media, and the faces of MBC Group, the parent company of Platinum Records.
Commenting on the partnership, Head of Platinum Records Taymoor Marmarchi said: “This partnership with Jaguar Middle East and North Africa is testament to the support they are giving the Arab music scene, which we hope will continue into the future with upcoming Platinum Records activities. The first product of our tie up will be this gala event, the biggest in our company’s history, which will be held soon and will reveal a number of exciting surprises”.
The event will be streamed live from the red carpet, giving audiences the chance to be part of the action as it happens, including watching their favourite Arab music stars as they arrive and give interviews. Platinum Records stars including Ahlam and Mohammed Assaf will perform, with the surprise of the night being an official announcement that some of the region’s biggest stars are set to join the Platinum Records label.
Reiterating the importance of the strategic partnership, Salman Sultan, Press Media Relations and Social Media Manager at Jaguar Land Rover MENA, said: “We created ‘The Art of Performance’ as a way to both acknowledge and celebrate performance in the region that truly excites the senses and pushes past the limits of convention to become art. Music is a passion for many Arab audiences and is deeply intertwined in the culture of the region – our collaboration with Platinum Records will allow us to support the Arab music scene whilst inspiring the next generation of Arab musicians. We look forward to a long-term partnership with Platinum Records, with further captivating initiatives to be announced in due course.”
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About MBC Group
MBC Group (Middle East Broadcasting Center) is the largest and leading private media company in the Middle East & North Africa region. For the past 24 years, MBC Group was able to enrich people’s lives through information, interaction and entertainment. In 2002, nearly a decade after the launch of MBC1 in London, back in 1991, and as the 1st private free-to-air Arab satellite TV channel, MBC Group moved its headquarters to Dubai Media City, United Arab Emirates, where it remains.
Today, MBC Group includes 20 TV channels: MBC1 (general family entertainment); MBC2 and MBC MAX (24-hour western movies); MBC3 (children’s edutainment with a mix of both local productions and western acquisitions); MBC4 (entertainment for young families with a female-focus); MBC Action (an indigenous adrenaline-packed channel targeting young males with local and homegrown productions); MBC Variety (Western films and general entertainment with uninterrupted broadcasting); Al Arabiya News Channel (the 24-hour Arabic language news channel); Al Hadath (an extension of Al Arabiya News Channel with a specific focus on real events in the Arab world and beyond); Wanasah (24-hour Arabic music channel); MBC DRAMA (24/7 Arabic drama); MBC MASR (general family entertainment geared towards the Egyptian family); MBC MASR 2 (providing the Egyptian audience with superior quality entertainment); MBC + Drama (a joint paid-for channel between MBC and OSN); MBC Bollywood (delivering the freshest in Bollywood content geared towards the region via an Arabized interface); and most recently four sports channels, MBC PRO SPORTS (geared towards the “Saudi Football Premier League” fans in the Kingdom); and MBC USA (the channel is present on “Dish Network” in the US, and targets Arab audiences aboard; the channel is dedicated to offer and broadcast a wide range of content from the prominent MBC channels including movies, series and global formats).
In July 2011, seven channels within MBC Group began to broadcast in HD across the MENA Region: MBC1 HD, MBC2 HD, MBC4 HD, MBC Action HD, MBC Drama HD, MBC Max HD and Al Arabiya HD. In 2013, MBC3 HD joined the collection of HD channels followed by MBC Variety HD in 2014.
MBC Group also includes two FM radio stations: MBC FM (Gulf music) and Panorama FM (contemporary Arabic hit music); as well as O3 Productions, a premium content drama production company. Furthermore, MBC Group includes online platforms: www.mbc.net, www.alarabiya.net, www.shahid.net (the first free VOD and catch-up portal in the Arab world) and www.actionha.net, and www.mbcprosports.net among others.
For further information, please contact:
Ruba Al Ayed
MBC Group
Sr. Group PR Manager
Mobile: +971 56 6038358
Email; ruba.alayed@mbc.net
Website: www.mbc.net
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